I’ve been on each side of the barricade. I’ve been a reviewer, a promoter, a musician and I booked some gigs here and there with other people in the last years, so, I know how these worlds work together and how much bands are struggling to reach a good visibility in the underground. The music business is really evolving fast in this decade and the old pillars are going to be destroyed very soon. The full length album is now part of a large and complex chain of distribution. Is the final piece of a long road but it’s not necessary the only part. Today the market says that small releases are better than a large one but no one is saying that to young new bands. Today the market wants more way to listen your music and probably doesn’t care about any physic copy of your piece of art. Today the market is focused on singles and jingles and doesn’t care anymore about eleven tracks on one artists but eleven tracks of eleven artists, just because there are so many good artists out there that the market can’t stay focused on just one single act.
The Market is people and if you don’t know people, you don’t know your target, if you are not part of the market your music will be forever out of any context. No one is saying to bands to stop forever doing full album alone. No one is saying to young bands to stop paying facebook for self-promotion. No one is saying to young bands that the 80’s are gone and the world changed so much and so deeply that everything in music has different meanings or values of ten or five years ago.
You can’t emulate the big sharks when you are the smallest fish on the ocean, you’ll be eaten so fast that your death will be painful but definitive.
This is why I started Band-Pro. Band-Pro is an environment for bands to grow and learn about music business, how to promote yourself, how to relate with labels and clubs. Band-Pro is all my experience and all my knowledge for band who are struggling to reach an audience that already exists but seems so ethereal. My service is very pragmatic I don’t offer you any sort of number of sales of views, this is a path that We can walk together and the final point depends all by Us.
Edoardo Del Principe
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